In Strategy

The Overlooked R’s: Reduce and Reuse

 “We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced […]

Show Them You Know Them

Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways? Don’t we, in turn, need to demonstrate our commitment to our customers? It’s a two-way street, after all—a dialogue. One way […]

Sustainability: Part 4

Part 4: Steaks, Suds, and Sierras. Three Case Studies in Sustainability. It’s the beginning of 2022 and sustainability is everywhere – or at least the appearance of it. Like “Fat-Free” and “Organic” before it, the term itself has slowly shifted away from its denotative definition and into a looser, more free-form jazz approach to language […]

Sustainability: Part 3

Part 3: The Overlooked R’s: Reduce and Reuse  “We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling Thankfully, recycling has become almost a given in the corporate world and the majority of homes. But it’s time […]

Supply Chain Woes

Supply Chain Woes & Communicating with Your Customers The global supply chain is in crisis. The scarcity is real, and for most retailers – the occasional backorder went from a low-grade and fairly infrequent problem to major outages, much of the time, and backorders of 3-4 months are increasingly common. Customer reactions range from anger […]