Black Friday Shopping Back In Strategy

Winning Black Friday

How to Stand Out in the Wild West of Discounts Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday strategy the best one yet is always top-of-mind. While […]

Lyles Golden Syrup New Logo In Strategy

Time for a Logo Redesign?

Logo Evolution or Logo No Go? Redesigning a logo is a monumental task not meant for the faint-hearted. From the font choices to the use of graphics to choices of color and style, this critical piece of a brand identity conveys much about your brand at a glance. So, it’s important to spend time and […]

Logo Redesign: Is It Time?

How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate quickly and clearly who you are? Does it capture and portray your brand’s unique personality? Is it easily reproduced in all forms (print and digital)? There are plenty of reasons brands change or update their logos. But […]