“We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced […]
Part 3: The Overlooked R’s: Reduce and Reuse “We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling Thankfully, recycling has become almost a given in the corporate world and the majority of homes. But it’s time […]
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what […]
Part 8: 7 Ways to Get Creative with Data You’ve planned the photoshoot down to the tiniest detail. You’ve carefully selected the merchandise. You’ve agonized over the creative concepts. Every email, every landing page, every catalog page looks better than ever! But what if I told you that each of these could work even harder. […]
PART 8 : POCKET CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve all seen people go crazy for tiny […]
So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an unexplained uptick – a thrilling problem to have, but you’d still like to know exactly WHAT is happening so you can keep the momentum going. Any given business model has a nearly endless number of variables that […]
6 WORDS YOU CAN SAY OTHER THAN “SALE!” Email marketing happens on such a relentless drumbeat, that it’s easy to slip into a groove. Before you know it, you’re saying the same word, and over, and over again. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. […]
What’s worth more than topline sales? Ask J.Crew, who just killed two of its fashion brands and accepted the resignation of a CEO who was successfully turning around a sales slump. What the heck? Why let someone who was successfully driving the biggest sales increase in 5 years go? To understand, first you need to […]
Last week Toys R Us closed their remaining stores, bringing a sad end to a 70-year old brand. In the final days of the store closings, for a brief time the top link on Reddit was a strangely poignant image of Geoffrey the Giraffe standing next to empty store shelves, waving goodbye. In the comments […]
