• Humanity Marketing

Why you're not patagonia, Mountain Range In Brand Storytelling, Branding, Creative, Kelsey Finley
14 Oct '19

Why You’re Not Patagonia

October 14, 2019 / October 14, 2019 /

They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia is one of the most impressive brands out […]

In Authors, Brent Niemuth, Strategy
23 May '19

HUMANITY MARKETING

May 23, 2019 / May 23, 2019 /

Too many brands make us feel indifferent. Or feel nothing at all. But some brands have a certain something – an emotional appeal. They connect. They feel more HUMAN. Your products and all of your data don’t come first. People come first. And brands that recognize that – and act more human themselves – are […]