Oh my. I just read an article about the future of search marketing called “What Amazon Echo and Google Home mean for online retailers.” The next thing I see is a UPS package on my doorstep with “voice shopping with Alexa and Echo” printed right above “Prime” on the packing tape that seals the box. […]
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain aspects of human behavior were very predictable. Once a consumer’s wallet was opened and purchases were made, certain details of those transactions, known as RFM, turned out to be very trustworthy indicators of future purchases. Fast forward […]
There are parts of marketing that are more scientific, like response analysis, strategic planning and tactical execution. Then, there are parts of marketing that are about people’s behavior, “people” usually being limited to consumers and customers. Guess what? Marketers are people too, and in our data driven world, we often overlook how those accountable for […]
