• direct mail formats

In Catalog Design, Catalog Marketing, Michele Drohan, Strategy
12 Jul '22

Five Ways to Mix it Up

July 12, 2022 / July 12, 2022 /

Disruptive Catalogs: Part 6 If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the many ways to make your catalog stand out, from show-stopping covers to using devices that invite interaction. But what about rethinking the very construct of your catalog? What about developing a mix-it-up strategy? We know the traditional […]

In Authors, Catalog Design, Creative, Data Driven Marketing, Direct Mail, Matthew Fey, Measuring Response, Strategy
18 Jul '17

6 POINTS IN DEFENSE OF DIRECT MAIL

July 18, 2017 / July 18, 2017 /

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]