Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is […]
PART 7: RESEARCH…FOR A CREATIVE EDGE Chris Hayes EVP, Brand Strategy Marketers and their creative partners know there is no sure thing when it comes to marketing. They spend resources creating assets; producing images and messages hoping to drive success for their brands. No matter the category, competition is always fierce and consumers have become […]
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born, you may be a Baby Boomer or a member of Generation X, Y or Z. These categorizations help us understand the consumer behaviors that ultimately drive everything from the products marketers sell to the way they “talk” […]
By Chris Hayes, EVP Brand Strategy One trillion dollars. That’s how much marketers will spend to sell their products globally in 2016, this according to a recent article by Jonathan Gordon and Jesko Perrey of McKinsey & Company. How much is $1 trillion? That’s 12 zeros, in case you’re wondering. I did a little number […]
