Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways? Don’t we, in turn, need to demonstrate our commitment to our customers? It’s a two-way street, after all—a dialogue. One way […]
Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot these days by brands and marketers alike. While all three of these terms, and the sentiments they carry, are often used as empty platitudes or attractive phrases to sprinkle in an ‘About Us’ page, in their best […]
Customer Loyalty Series: Part 1 It’s no secret that customer loyalty is a huge driver of business health, but what separates brands we admire but don’t shop at, from those we love and return to over and over? From President, CEO, to marketing creatives of all stripes, at J.Schmid we spend a lot of time […]
