• customer insights

In Branding, Chris Hayes, Creative, Customer Research, Strategy
15 Mar '21

Knowledge-Based Creative

March 15, 2021 / March 15, 2021 /

Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is […]

In Authors, Branding, Chris Hayes, Customer Research
15 Aug '17

In Praise of the Humble E-Survey…

August 15, 2017 / August 15, 2017 /

5 Reasons Why E-surveys Should Be Part of Your Marketing Program At J.Schmid, we constantly preach that you can never know enough about your customers. That’s not a new concept and we’re certainly not alone in that belief. At the same time, we hear any number of reasons why companies don’t reach out to their […]