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  • creating emotion

In Brand Storytelling, Catalog Design, Strategy
05 Oct '21

Catalog Critiques: Making Bad Good, and Good Better

October 5, 2021 / October 5, 2021 /

A Conversation Over Tea Over the past several weeks, we’ve looked at a variety of brands and how they approach their catalog. As you may have noticed, there are many different ways to achieve the same goals of DISRUPT. DELIGHT. DRIVE. How brands stand out in the mail, engage their target customer (or even better, […]

In Catalog Design, Copywriting, Creative, Lois Brayfield, Photography, Strategy
01 Jun '21

Marketing That Sings!

June 1, 2021 / June 1, 2021 /

Last week I said the following to a fellow Schmidling (yes, that’s what we call each other): “Wow, we could really make their catalog sing!” What a strange idiom. Or is it? I love listening to my favorite musicians for a reason. Yip Harbor, who wrote Somewhere Over the Rainbow, offers the reason why.   […]

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