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Coronavirus Marketing / Hand washing image In Industry News, Matthew Fey, News
06 Mar '20

How will the coronavirus impact your marketing?

March 6, 2020 / March 6, 2020 /

10 Key Questions The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact. We don’t need to panic; […]

In Branding, Catalog Marketing, Cross-channel, Lois Brayfield, Strategy
05 Dec '14

The Bribe or the Brand?

December 5, 2014 / December 5, 2014 /

During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]