• Catalog Research

In Industry News, J.Schmid News, Lois Brayfield
09 Mar '18

Make 2018 Exceptional by Embracing Print: DMA Stats

March 9, 2018 / March 9, 2018 /

Lois Brayfield, J.Schmid CEO, and Debbie Roth, Japs-Olson Company VP Sales & Marketing, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2018. Learn more about this valuable resource packed with recent research for all marketing tactics here. According to the stats, recipients of direct mail […]

In Industry News, J.Schmid News, Lauren Ackerman, Lois Brayfield
18 Apr '17

Don’t Call it a Comeback: Print Never Died

April 18, 2017 / April 18, 2017 /

Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2017. Learn more about this valuable resource packed with recent research for all marketing tactics here. The numbers are in, and the message is clear: print […]