• catalog layout

In Brent Niemuth
04 Feb '19

Enough with the “Templates” already!

February 4, 2019 / February 4, 2019 /

Once upon a time, in the land of Catalog Design, there lived a monster named “Templates.” This beast sucked the creativity out of the village of designers and wiped out an entire generation of innovative spreads. Its goal was to make all catalog pages look the same and remove any sign of brand uniqueness or […]

In Catalog Design, Creative, Matthew Fey
24 May '16

(SPATIAL) RELATIONSHIP ADVICE: 3 Keys to the Successful Marriage of Geometry and Catalog Design

May 24, 2016 / May 24, 2016 /

What’s the secret to a successful marriage? OK, confession. I’m not married, so really how the hell would I know? Just bear with me here. This is going somewhere. Thanks to copious amounts of TV and movie viewing, along with observing my married friends, I’ve come to see what contributes to a good marriage. Like […]