Invisible monsters, augmented reality and the future of catalogs So, how many Pokémon have you caught? You know, I used to chase invisible monsters through the park. They called me crazy. Today, everyone’s doing it. Who’s crazy now?! Pokémon GO is a legitimate pop culture phenomenon. Launched just this month, the free game app has […]
In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to Disappear Completely,” and erased themselves from the internet. Their website gradually decreased in opacity over the course of several hours, until it disappeared completely. Then, the band and its lead singer, Thom Yorke, removed all past posts, […]
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is the second question in the series, “Can you move beyond the marketing campaign?” Our very own Lois Brayfield weighs in: “The most successful direct marketing companies today are viewing their marketing efforts as an overall campaign, rather […]
