How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice little getaway. Saw a show, played a few slots, danced with a monkey (don’t ask). But as I contemplated how much to wager at the Blackjack table, it occurred to me that there are no sure bets. […]
Well, the secret is out. For decades, creative types working at agencies across the country knew instinctively a few secrets they could rely on to create brand stories, campaigns and messaging that would resonate with consumers. The Don Drapers of the world knew these little secrets could help sell more products. We knew if we […]
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end. Having trouble trimming your message? […]
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession, really. A sickness. I admit it. When I first heard “Paperback Writer” at the age of 8, I was hooked. The fact that their music is still as relevant today (to multiple generations) as it was six […]
It’s frustrating to hear politicians talk about what they plan on doing, what their strategy is, how they’re more qualified to get things done…all without actually getting anything DONE! It’s just talk. They rarely execute any of these ideas. Unfortunately, this is also true of many brands today. Lots of great ideas, weak on execution. […]
J.Schmid President and Chief Creative Officer, Brent Niemuth, shows us that even while on vacation there’s always a branding lesson to be learned – How do brands that sell a commodity product or service separate themselves from their competitors (assuming the price is the same)? Need help making your brand stand out in a commodity […]
Ancient man relied heavily on others in order to survive. We banded together for protection, to find food, for entertainment. It’s our primal instinct to think, feel and act based on the broader needs and beliefs of an extended community. This same instinct lives in us today. We learn from each other. We rely on […]
Brand is a term you hear thrown around a lot lately. It seems to be the latest business buzzword. Everyone wants a strong and powerful brand. And rightly so. Your brand is one of the biggest assets you have, perhaps the biggest. There is a real value that can be attached to it. And just like any […]
See you in Boston! Where will you be March 12-14? If you’re feeling stumped by the omnichannel circus, make plans to attend NEMOA in Boston. Lois Brayfield (CEO) is moderating Xpress Talks and Brent Niemuth (President) will be a guest speaker on the “Meet the Experts” panel. See you there! http://bit.ly/1nljvyH
