Recent studies in neuroscience have proven that all human beings have certain things in common. Our brains are hardwired to react to certain stimuli in the same way. These “Basic Human Truths” have implications on how to market to people. We’ve compiled a list of FIVE that I’d like to share with you.
Is there a clear difference between your brand and the competition? If people compare your brand to the other guys and they can’t tell the difference, the only thing left to consider is price. Join J.Schmid President Brent Niemuth with a branding lesson from Napa Valley.
Too many brands make us feel indifferent. Or feel nothing at all. But some brands have a certain something – an emotional appeal. They connect. They feel more HUMAN. Your products and all of your data don’t come first. People come first. And brands that recognize that – and act more human themselves – are […]
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]
