What Can Nature Teach Us About Good Design?
When it comes to good design, sometimes it’s more about what you leave out versus what you add.
Brand Storytelling
STORIES: As told by REI, Dollar Shave Club and Guinness
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I do for a living or what does my company do. The simple answer is that I work for a marketing agency and we help companies sell their products. But I always like to add that the ‘how’ […]
Location. Location. Location.
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it […]
BREAKTHROUGH CREATIVE
Part 6: Photography As visual creatures, we are compelled by what we see. Images draw our attention. They hold our interest. They spark our memories, our emotions. They move us to react, and to act. As marketers, we strive for breakthrough creative moments with our audience. We want to make an instant impression and invite […]
BREAKTHROUGH CREATIVE
PART 1: STORYTELLING I’ve spent the last 35 years of my life doing one thing—thinking of creative ways for brands to get noticed. This includes crafting campaigns that connect emotionally with people, designing experiences online and offline that delight the customer, and telling brand stories that make people want to be a part of something, […]
CAMPAIGN BUILDING BLOCKS
PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. As brands jump on the hashtag brand-wagon, one […]
CAMPAIGN BUILDING BLOCKS
PART 1 : CONTENT The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Any successful campaign, at its core, is about […]
#CAMPAIGN CHEATSHEET
#Campaign CheatSheet As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why even bother? Campaigns […]
WE MOVE BRANDS FORWARD
We’re a direct marketing and creative agency located in Kansas City, right here in the heart of the country. We consider ourselves a ‘hybrid’ agency. We combine the data-driven science of catalogs and direct marketing, and mesh that with the seductive storytelling of advertising and branding. It’s the best of both worlds.