Brands who act more human—who are relatable and have a personality that people genuinely like—are the ones who are winning today. How human is your brand? Does it act and behave like a person would, or does it come across as a cold and boring company? There’s a trick that we use when defining a brand’s personality that you might find helpful. Watch this video for the answer.
Tags: advertising, branding, Brent Niemuth, brentVid Author 60 Articles
Brent Niemuth
Brent is a nationally-recognized speaker on branding and creativity, giving dynamic presentations across the globe, including Johns Hopkins University, ANA’s &THEN conference, NEMOA and Digital Summit. He is rumored* to be the fifth Beatle. *It's a rumor that he started.