Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium (aka, printed catalog) is a powerful part of a multichannel mix. You can hold it, thumb through its pages, turn down the corner of a page to mark something on your wish-list. It’s proactive, in that it doesn’t require an action on the part of the user. In other words, where a customer must take the initiative to visit a website; a catalog will appear in the mailbox unbidden.
Ad Weekly reported on this emerging trend, read more here.
Tags: catalog, ecommerce