Disruptive Catalogs: Part 6 If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the many ways to make your catalog stand out, from show-stopping covers to using devices that invite interaction. But what about rethinking the very construct of your catalog? What about developing a mix-it-up strategy? We know the traditional […]
Disruptive Catalogs: Part 5 Invite Interaction While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain […]
Not enough paper for your catalog? Direct mail to the rescue! If catalogs are a main part of your marketing mix, then you know how valuable they are for driving sales and maintaining customer loyalty. But, with today’s supply chain challenges, you may be having trouble finding paper and press time for your full mail […]
Disruptive Catalogs: Part 3 Catalogs aren’t what they used to be – they’re better than ever (or at least the great ones are). Gone are the days of bloated spreads crammed with product after product, trying to fit an entire inventory between the front and back covers. Space has opened up, boundaries are being pushed, […]
Disruptive Catalogs: Part 2 PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your […]
Disruptive Catalogs: Part 1 Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This […]
Selling The Safari: An ’86 Catalog Experience Just like brands, marketing evolves over the years. Fonts come in and out of style, headline treatments change, colorways in product and design evolve – but the best examples of both pay homage to where they came from, and aren’t afraid to return to it now and again. […]
If you operate a seasonal business, what do you do to promote your brand in the off-season? Rather than simply repeating the same message you broadcast during your peak season, perhaps you should consider doing the exact opposite. Watch this branding lesson inspired by the Rocky Mountain destination, Estes Park, Colorado. Photo courtesy of Greg […]
Real People, Real Stories: What We Can Learn From Apple If you’re like me, when someone tells you their product can save your life, you are a bit hesitant and maybe even distrustful. It’s a bold claim, there’s no way around it. Not many companies take their marketing that far, and those that due usually […]
