The Future of Marketing & The Rise of AI Powered Creativity Artificial intelligence (AI) is changing everything from healthcare to transportation, but what does it mean for the future of creativity and advertising agencies? Like any other creative process, writing and design should be emotional, powerful, and a way to tell stories for products and […]
When we say we are passionately obsessed with what we do, we mean it. We had this spontaneous discussion in our Slack channel about AI and marketing, and are sharing it here in the event that you’re having the same thoughts and questions that we are. We also want to give you a peek behind […]
“The question is not do you want to buy Wheat Thins. The question is now, will you support Wheat Thins in the fight against Lyme disease.” —Bo Burnham Over the last few years, the concept of ‘brand voice’ has been construed to mean how your favorite potato chip company feels about the latest socio-political development. […]
Disruptive Catalogs: Part 6 If you’ve been following J.Schmid’s blog posts recently, you’ve already enjoyed reading about the many ways to make your catalog stand out, from show-stopping covers to using devices that invite interaction. But what about rethinking the very construct of your catalog? What about developing a mix-it-up strategy? We know the traditional […]
Disruptive Catalogs: Part 5 Invite Interaction While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain […]
Not enough paper for your catalog? Direct mail to the rescue! If catalogs are a main part of your marketing mix, then you know how valuable they are for driving sales and maintaining customer loyalty. But, with today’s supply chain challenges, you may be having trouble finding paper and press time for your full mail […]
Disruptive Catalogs: Part 3 Catalogs aren’t what they used to be – they’re better than ever (or at least the great ones are). Gone are the days of bloated spreads crammed with product after product, trying to fit an entire inventory between the front and back covers. Space has opened up, boundaries are being pushed, […]
Disruptive Catalogs: Part 2 PROVEN FACT! Your catalog cover is the number one creative opportunity to test and increase response. Why? It’s a “first impression” and your best opportunity to inspire action. First impressions are formed in a matter of seconds and if you greet your customers (or even worse, your prospects) with “bleh” your […]
Disruptive Catalogs: Part 1 Catalogs have changed. For the better. They’re no longer intended to be your entire store in the mail. They’re not just a transactional tool anymore. They’re more than that. Consumers expect them to be more than that. Today, catalogs should do three things: disrupt, delight and drive people to action. This […]
