Forget going to the gym more often or eating better or any other resolutions you’ll abandon by mid-February. I’ve made a list of New Year’s resolutions for 2017 … and they’re all about catalogs. Ignore any proclamations of catalogs going away. They’re still here. They’re still relevant. And they can be better than ever. Because […]
2017 is just around the corner so we thought it would be interesting to reach out to our clients to see what’s on their mind for the coming year. First, the good news… there’s a general feeling of optimism among the clients we spoke to. Arguably, the economy was one of the biggest issues in […]
An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your business. Especially now that smartphones have put email at easy reach anytime, from anywhere. But in order for emails to be most effective, they have to be part of a carefully considered contact strategy. So, whether you’re […]
Whew. Glad I got that off my chest. You see, it’s 2016. By now, almost every brand is aware of viral videos, and like so many other things, marketers are trying to ruin them. In short, there is no formula for creating “viral” content. Are there certain elements that a lot of viral content contains? […]
-Sir Winston Churchill Marketers are always looking for an edge – something that will grab and hold their customers’ attention, help their brand stand out from the competition and most importantly, drive the customer to purchase. So how does a marketer break through the clutter of the estimated 3,000+ ad exposures consumers receive every day? […]
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end. Having trouble trimming your message? […]
Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to avoid the pitfalls? If you are interested in understanding how you can incorporate Nostalgia Marketing with your brand, email our Web Content Specialist, Lauren Ackerman, or call 913-236-2418.
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain aspects of human behavior were very predictable. Once a consumer’s wallet was opened and purchases were made, certain details of those transactions, known as RFM, turned out to be very trustworthy indicators of future purchases. Fast forward […]
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a […]
