-Sir Winston Churchill Marketers are always looking for an edge – something that will grab and hold their customers’ attention, help their brand stand out from the competition and most importantly, drive the customer to purchase. So how does a marketer break through the clutter of the estimated 3,000+ ad exposures consumers receive every day? […]
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say too much. Cut your copy. Make your point. Quickly. Make things more visual. Get rid of anything unnecessary. Edit again. My 8 seconds are up. You get my point. The end. Having trouble trimming your message? […]
Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to avoid the pitfalls? If you are interested in understanding how you can incorporate Nostalgia Marketing with your brand, email our Web Content Specialist, Lauren Ackerman, or call 913-236-2418.
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain aspects of human behavior were very predictable. Once a consumer’s wallet was opened and purchases were made, certain details of those transactions, known as RFM, turned out to be very trustworthy indicators of future purchases. Fast forward […]
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the belief that we can “always do better.” However, many of my comments point out small deficiencies that at the end of the day do not make a big difference in overall results. Collectively they can make a […]
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more! Not here. Not now. Not ever. Before you report me to Homeland Security or flood the comments decrying my fascist propaganda, let me explain. I’m not proposing a violent overthrow of the government. No, my revolutionary screed […]
By Chris Hayes, EVP Brand Strategy We recently completed a brand “refresh” for a catalog client that involved redefining the brand’s position and updating its visual identity. At the end of the process, the client asked us an important question: should they keep their tagline as part of their new identity? Ask five branding experts […]
Then you must embrace change. As many of you know, I’m a HUGE Beatles fan. It’s an obsession, really. A sickness. I admit it. When I first heard “Paperback Writer” at the age of 8, I was hooked. The fact that their music is still as relevant today (to multiple generations) as it was six […]
Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime…
