In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A recent ad mentions that the restaurant seats 11, but having been there, I think 11 is a stretch. Weekly, the owner (Paul Wanish) publishes ads that would never be approved by anyone in advertising, ever. But as […]
“Let’s go shopping after Thanksgiving dinner!” said the text from Aunt Karen. Black Friday shopping with my family in Philadelphia a few weeks ago resulted in an experience where a sticky brand message was powered by technology to define marketing success. The brand messaging was amplified by television and mobile to generate new customer acquisition. […]
And be disruptive. Yes, that was a disruptive headline and most likely got your attention. Now, I’m really not suggesting you get naked, but I do promise naked people will come in later in this post. But first, let’s talk about how hard marketing has become. Marketing is tough. It’s just plain hard, and there are […]
Today is #GivingTuesday, a national day devoted to giving back. So, we’re sharing a few local charities we’ve been involved with over the years, as well as some national organizations that support causes we care about. The Children’s Place KC. They provide specialized services and family support for children who have experienced abuse, neglect or […]
Oh no, not a post about embracing change! Okay, don’t freak out, we’re just talking here. I’d like to share five useful tips to help you stay nimble and relevant… like marketing yoga! I don’t know about you, but things feel like they’re moving faster than ever. Technology, especially. Maybe it’s always felt that way, […]
We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop […]
Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO (Fear of Missing Out) are phrases often associated with Millennials. They suggest that you should enjoy life and take risks because there may not be another opportunity. Both reflect a key insight for today’s marketers: For Millennials, […]
A tornado of data can be tamed to inform your storytelling and drive more sales for your brand. Follow the customer’s road, pull back the black curtain and leverage the magic of data-informed storytelling. This kind of storytelling requires the storyline AND the details to be authentic and relevant to your audience. But this can […]
My husband and I are on a quest to downsize and get rid of “stuff” that serves no purpose in our lives. This includes our two sets of beautiful Wedgwood china that we lovingly chose many years ago. But, to our dismay, no one wants it. Not even our sons. And it’s not just me. My […]
