Oh no, not ANOTHER piece about print marketing! But wait, this one’s not sponsored by a printer or a paper company, it’s a DBSA, (digital brand service announcement!) We keep hearing about the resurgence of print because it has become an important tool, aiding in the growth of digital brands. Oxymoron? Not quite. You have […]
Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are […]
6 WORDS YOU CAN SAY OTHER THAN “SALE!” Email marketing happens on such a relentless drumbeat, that it’s easy to slip into a groove. Before you know it, you’re saying the same word, and over, and over again. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. SALE. […]
I’m in awe at the number of brands who are jumping on the idea that catalogs provide a larger opportunity to not just sell products, but to engage both prospects and customers on a more meaningful level. I’m equally amazed at the number of brands, especially those that have been mailing for decades, who have […]
Years ago, I worked with a large greeting card company on their annual catalog and DM program. During an annual kick-off meeting, where they shared goals and objectives for the year, they did something nothing short of brilliant. First, they showed us their audacious financial growth target. Fairly intimidating, but we were used to it. […]
Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands […]
Is there a clear difference between your brand and the competition? If people compare your brand to the other guys and they can’t tell the difference, the only thing left to consider is price. Join J.Schmid President Brent Niemuth with a branding lesson from Napa Valley.
What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season of HBO’s Game of Thrones. […]
Too many brands make us feel indifferent. Or feel nothing at all. But some brands have a certain something – an emotional appeal. They connect. They feel more HUMAN. Your products and all of your data don’t come first. People come first. And brands that recognize that – and act more human themselves – are […]
