Why Human Brands Still Win Artificial intelligence is everywhere. It writes our emails, recommends our playlists, tailors our shopping carts, and increasingly, shapes how brands show up in the world. And listen—we love a good tool. Anything that makes the work faster, smarter, or more efficient? We’re in. But there’s a line.A big one.Because when […]
When we think of powerful brands with rich stories, like Patagonia, we picture their website, their stores, maybe one of those beautifully crafted catalogs. But there’s something just as important that often gets overlooked: the people. In this quick hit from the road, J.Schmid President Brent Niemuth shares a branding lesson straight from a Patagonia […]
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The […]
Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that […]
Every interaction shapes your brand experience—so we’ve built our agency to ensure those interactions are seamless, intuitive, and aligned with your customers’ needs. As a brand experience agency, we take a holistic approach to creating impactful, memorable connections that drive lasting loyalty. Through insights, strategy, and execution, we help brands move people and inspire action. […]
Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]
