This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read that right. A fax blast. Single page. 8.5 x 11. All black type to avoid pricey color printouts on the customers’ end. Promoting a big discount on one of their best-selling items to a group of non-responders. […]
New Year’s resolutions? Okay, let’s look at mine for a second: only drink wine on the weekend, cut-back on refined sugar, hit the gym. It’s likely they’ll turn out to be: hit the wine and cut back on the gym…but it’s good to have a plan. Whatever our resolutions might be it’s a positive step […]
Imagine if John Lennon and Paul McCartney wrote great songs, with story, melody and the right words. Then imagine that they went into the studio, recorded an “okay” take, called it a day and went to the pub. The point is, if your marketing efforts aren’t delivering the results you’re looking for, maybe you should […]
They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia is one of the most impressive brands out […]
Chris Hayes EVP, Brand Strategy Marketers are understandably excited about Generation Z. Members of this newest demographic cohort, aged 16 to 21 (the overall cohort is 7 to 21), spend an estimated $143 billion annually and that number does not include the money spent by parents on their Gen Z children. There are approximately 65 […]
So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an unexplained uptick – a thrilling problem to have, but you’d still like to know exactly WHAT is happening so you can keep the momentum going. Any given business model has a nearly endless number of variables that […]
What’s not to like about Amazon, right? The reasons are obvious; Amazon is easy, fast and well-priced. I’m a customer. I’m not a recreational shopper, so finding and purchasing an item quickly is often what I’m looking for. Clearly positioning anything as fast and easy is a winning strategy. We’ve all fallen for microwave popcorn […]
We’ve all seen the sign on the marquee of some local watering hold. “Coldest beer in town,” it proclaims. Marketing at its most basic. But how do we know it’s really the coldest? There are other bars in town. Surely they have cold beer as well. Maybe even colder. NO! The sign says otherwise. For […]
Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are […]
