• Brent Niemuth

In Brand Storytelling, Branding, Brent Niemuth, Cross-channel, Strategy
05 Feb '10

The Integrated Shopper: How well do three outdoor adventure brands cross channels?

February 5, 2010 / February 5, 2010 /

Retailers must make a concerted effort to get consumers’ attention in today’s fast-paced environment, where prospects are subjected to hundreds of adverting messages a day. When it comes to brand recognition, integration is the name of the game. For consumers to really connect with a brand, they must have the same brand experience online, in-store […]

In Brand Storytelling, Branding, Brent Niemuth, Cross-channel, Strategy
05 Sep '09

The Integrated Shopper: How well do three home decor marketers cross channels?

September 5, 2009 / September 5, 2009 /

For this third installment of our review of brand integration, we explored the selling channels of Pottery Barn, Restoration Hardware and Crate & Barrel to see how they’re navigating the recession. Pottery Barn Romantic afternoon light streams through the windows. Your gin and tonic is refreshing and cool in your hand. You hear Daisy’s voice, […]