Data Driven Marketing
Burning Questions — Quality vs. Quantity
Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250 consumers a deceptively simple question: Which feels more true for you most of the time:“I’d rather have fewer, higher‑quality pieces,” or“I’d rather have more options, even if quality is just okay”? Why? The answer was clear: 74% […]
Burning Questions — Brand Loyalty
What Really Wins Brand Loyalty? Insights to Keep Customers Coming Back In our latest Burning Questions study, we asked 500 consumers: “What’s one product or brand you keep coming back to, even when you have other options? Why does it win your loyalty?” We found that four things rose to the top: Consistency. Taste. Value. […]
Marketing KPIs: September 2025 Trends
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in […]
Burning Questions — Consumer Review Sources
Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review sources are you most likely to trust?” Many gave multiple sources a nod, while others told us they only trusted reviews that are not sponsored. We found that most consumers no longer take reviews at face value. […]
Marketing KPIs: August 2025 Trends
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by […]