What do bands and brands have in common? Both have loyal fans who are willing to stand in line and push their way to the front to show their love. So what are you doing for them in return? Do you consistently deliver a memorable “performance” that will keep them coming back, or are you […]
Familial, Authentic Sunnyland Farms If you’ve never had the delicious pleasure of curling up on the couch with a Sunnyland Farms catalog, you’re really missing a treat. Sunnyland Farms is family-owned and started as a mail order company in 1948, providing gourmet Georgia Pecans, Nuts, Chocolates, Dried Fruits, Candies and assorted gifts. Now, they’re online […]
MoMA: From Studio to Catalog Somewhere just south of Central Park comes a catalog you might not know existed, but that you’ve certainly heard the name of. A catalog built on design, on art, and most importantly on bringing their principles to the world. The Museum of Modern Art (MoMA), striking yet inconspicuous, sits between […]
A Conversation Over Tea Over the past several weeks, we’ve looked at a variety of brands and how they approach their catalog. As you may have noticed, there are many different ways to achieve the same goals of DISRUPT. DELIGHT. DRIVE. How brands stand out in the mail, engage their target customer (or even better, […]
Doing Cartwheels for Summersalt “It can always be better.” This is a declaration that drives my creative principles. I think if you ask most creators, we all want to improve upon our previous work. We want our next work to be our best work. And the work after that to be even better. It can […]
Every casino and resort in Las Vegas seems to have a unique story and theme (think New York New York, Bellagio, Paris, The Venetian, Caesar’s Palace). And everything these brands do is wrapped around that story. Having a “hook” is the only way they can differentiate one resort from another, in a crowded environment where […]
Uncommon Goods: The Friend That Knows Just What You Need Throughout history, there have been millions of catalogs designed, printed and distributed to customers around the world. So what separates the good ones from the bad ones? Here at J. Schmid, we believe the answer to that question is actually pretty simple. Every great catalog […]
Filson: An American Tale There are a tremendous number of catalogs out there, spanning the arc from breathtaking all the way to ‘this could use a little work’. I wanted to take a moment and talk about “Filson”, a brand that has flirted around the peripherals of my upscale workwear interests, but that I had […]
Olive & Cocoa: Draw Your Shoppers In I’m a sucker for an illustrated cover, even when I’m not in the target audience – J. Peterman, Duluth Trading Company. There’s something about the artisanship, timelessness and unique look that calls to me and makes me want to see what’s behind it. At J.Schmid, we like to […]
