PHOTOSHOOTS EXPOSED!

Ever wonder what goes on at photoshoots? Or need to know how to make your photoshoots more successful? At last, the truth can be revealed! Let me pull back the curtain and show you how the magic happens. Just follow these seven insider secrets to get the most out of your next photoshoot.     […]

Aliens, Content and Conversion

There’s a conspiracy underway in the catalog business. It’s happening right under our noses. You know what I’m talking about, copy kidnappers! Someone has been rounding up copywriters and turning them into CONTENT EDITORS! “Invasion of the Body Snatchers” comes to mind. You know, the “snatched people” attend to their daily tasks, but they really […]

Choice

Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities: Do something or don’t do anything. The choice involves good and evil. In this case, “good” is defined as spending a lot less money and “evil” as spending a lot more money. Do I have your attention? […]

Don’t Call it a Comeback: Print Never Died

Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2017. Learn more about this valuable resource packed with recent research for all marketing tactics here. The numbers are in, and the message is clear: print […]

Is the Customer Still King?

The notions that “the customer is king” and “the customer is always right” have been marketing gospel for generations of business school grads and brand managers. I’d never suggest that a strong customer focus shouldn’t be a key element of any brand’s marketing efforts. But how do marketers keep “King Customer” from becoming a total […]

There’s a dinosaur loose in E-commerce land!!

Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago. Print marketing has taken 100 years to evolve from the early days of newspaper to magazines, then to direct mail and finally catalogs. Catalog circulation is the sturdy bedrock art of targeting what records to mail, when […]