(No, not you. Your catalog!) If you haven’t heard, the United States Postal Service has increased the piece rate weight limit for catalog mailings. As of January 22, 2017, your catalog can qualify for the Flat-Size Marketing Mail postal piece rate if it weighs 4.0 ounces or less (up from the long-reigning 3.3 ounces). With […]
How to gamble on new ideas without losing big I just spent this past weekend in Vegas. Nice little getaway. Saw a show, played a few slots, danced with a monkey (don’t ask). But as I contemplated how much to wager at the Blackjack table, it occurred to me that there are no sure bets. […]
By Chris Hayes, EVP Brand Strategy This 18th Century quote from my high school lit class got me thinking about a conversation I had with a marketing director from a well-known cross-channel brand a few weeks ago. He mentioned his company would like to do comparison research on their catalog covers to determine which ones […]
Sorry for the clickbait title. I see it all over the web, so I assumed it must get an AMAZING response, and I wanted to test it. Now you deserve a payoff, so I’ll share with you the most interesting test I helped conduct this year, in which we tested some catalog creative for a […]
“Marketing is rapidly becoming one of the most technology-dependent functions in business.” In 2012, consulting firm Gartner predicted that by 2017, a company’s chief marketing officer will be spending more on technology than its chief information officer.” (Harvard Business Review, July-August 2014) Wow, technology expense as a variable marketing cost is quite a concept! It […]
Who said “yes” to what? I’ll get to that in a minute. First, let me share a story. Decades ago, we heard the following from almost every food retailer we worked with: “We want our catalog to look like Harry & David’s.” Why Harry & David? Because at one time, they set the standard for […]
Forget going to the gym more often or eating better or any other resolutions you’ll abandon by mid-February. I’ve made a list of New Year’s resolutions for 2017 … and they’re all about catalogs. Ignore any proclamations of catalogs going away. They’re still here. They’re still relevant. And they can be better than ever. Because […]
It's been a big year! Thank you, from the bottom of our hearts! A big thank you to our clients, friends and vendors for making 2016 so exceptional. Now, let's celebrate! Music By: http://www.bensound.com
2017 is just around the corner so we thought it would be interesting to reach out to our clients to see what’s on their mind for the coming year. First, the good news… there’s a general feeling of optimism among the clients we spoke to. Arguably, the economy was one of the biggest issues in […]
