When we think of powerful brands with rich stories, like Patagonia, we picture their website, their stores, maybe one of those beautifully crafted catalogs. But there’s something just as important that often gets overlooked: the people. In this quick hit from the road, J.Schmid President Brent Niemuth shares a branding lesson straight from a Patagonia […]
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The […]
Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that […]
Every interaction shapes your brand experience—so we’ve built our agency to ensure those interactions are seamless, intuitive, and aligned with your customers’ needs. As a brand experience agency, we take a holistic approach to creating impactful, memorable connections that drive lasting loyalty. Through insights, strategy, and execution, we help brands move people and inspire action. […]
Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2025, to May 31, 2025. May 2025: Engagement Up, Conversions Lag Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer […]
Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2025, to April 30, 2025. April 2025: Rising Traffic, Cautious Spending April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are […]
Download the full report (PDF 1.6MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2025, to February 28, 2025. February 2025: Consumers and Brands Seek Clarity After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer […]
