We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2024, to July 31, 2024. July 2024: Consumers Watch Their Wallets Consumers exhibited caution with their spending in July. Although there was an increase in sessions for many retailers, this did not translate into higher sales, with order […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2024, to June 30, 2024. June 2024: Summer Boost: Rising Consumer Engagement The apparel sector shows strong demand compared to other industries experiencing subdued or stable demand. Despite this, all sectors saw increased consumer engagement in June. The […]
How to Stand Out in the Wild West of Discounts Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday strategy the best one yet is always top-of-mind. While […]
Logo Evolution or Logo No Go? Redesigning a logo is a monumental task not meant for the faint-hearted. From the font choices to the use of graphics to choices of color and style, this critical piece of a brand identity conveys much about your brand at a glance. So, it’s important to spend time and […]
As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2024, to May 31, 2024. May 2024: Embracing the Summer Slowdown Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2024, to April 30, 2024. April 2024: Spring Softness Continues Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges […]
Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market […]
