How to Stand Out in the Wild West of Discounts Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday strategy the best one yet is always top-of-mind. While […]
Logo Evolution or Logo No Go? Redesigning a logo is a monumental task not meant for the faint-hearted. From the font choices to the use of graphics to choices of color and style, this critical piece of a brand identity conveys much about your brand at a glance. So, it’s important to spend time and […]
As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range May 1, 2024, to May 31, 2024. May 2024: Embracing the Summer Slowdown Despite economic challenges like inflation, consumer engagement remains strong, supporting our positive outlook for 2024. While we expect a temporary slowdown in the economy, there are still […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2024, to April 30, 2024. April 2024: Spring Softness Continues Following a sluggish trend, shopper activity remained subdued in April. Although demand for apparel remained robust, other sectors experienced declines compared to the previous year. Despite economic challenges […]
Want to discover the latest industry developments for March 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. March 2024: Spring Softness After a strong February, shoppers took a breath in March. Demand for apparel remained strong, and home and furniture retailers saw improving market […]
It’s 1997, I’m in the third grade and Christmas is just around the corner. The anticipation of Christmas starts weeks before, carefully crafting my wish list to send to Santa (who I’m not sure I still believed in, but presents were at stake!). The top item on my list? An American Girl Doll. Girls at […]
Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of an ad campaign and […]
Want to discover the latest industry developments for February 2024? Gain valuable insights with in-depth analyses from more than 100 diverse brands, uncovering key trends shaping the landscape. February 2024: Robust Performance In February, there was significant growth in online activity, with sessions up by 12% year-over-year (YOY), indicating increased traffic to the platform. Additionally, […]
