Humanity Marketing

Why Empathy is Your Brand’s Secret Weapon What if the most powerful marketing tool you have isn’t your budget, your media mix, or even your data — but your ability to be human? In a world where brands are louder, faster, and more automated than ever, the ones that actually connect are the ones that […]

We Are a Brand Experience Agency

Every interaction shapes your brand experience—so we’ve built our agency to ensure those interactions are seamless, intuitive, and aligned with your customers’ needs. As a brand experience agency, we take a holistic approach to creating impactful, memorable connections that drive lasting loyalty. Through insights, strategy, and execution, we help brands move people and inspire action. […]

Marketing KPIs: April 2025 Trends

Download the full report (PDF 1.1MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range April 1, 2025, to April 30, 2025. April 2025: Rising Traffic, Cautious Spending April’s data reflects a cautious consumer mindset. Although browsing activity has increased, signaling continued interest in products and services, consumers are […]

Marketing KPIs: February 2025 Trends

Download the full report (PDF 1.6MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range February 1, 2025, to February 28, 2025. February 2025: Consumers and Brands Seek Clarity After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer […]

From Bauhaus to Business: Why Design That Works Matters

Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]

Marketing KPIs: January 2025 Trends

We compiled these trends from over 100 brands, comparing year-over-year data for the date range January 1, 2025, to January 31, 2025. January 2025: Slow to Launch While January typically sees a post-holiday dip in consumer activity, the fall this year was more pronounced than anticipated. National events and weather patterns competed for consumer attention, […]