Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range October 1, 2024 to October 31, 2024. October 2024: Balancing Caution with Holiday Optimism In October, consumer engagement remained steady, showing resilience in the face of economic pressures. While inflation and high borrowing costs led some shoppers to be more […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2024, to September 30, 2024. September 2024: Consumers Remain Cautious Consumers remained cautious in September. Traffic was up for many brands, however faced with persistent inflation and high borrowing costs, consumers continue to limit discretionary purchases. While some […]
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2024, to August 31, 2024. August 2024: Navigating Economic Shifts August presented significant challenges for many retailers, as the market landscape continued to evolve. Brands found themselves grappling with intensifying competition, driven by an economic climate that has […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2024, to July 31, 2024. July 2024: Consumers Watch Their Wallets Consumers exhibited caution with their spending in July. Although there was an increase in sessions for many retailers, this did not translate into higher sales, with order […]
We compiled these trends from over 100 brands, comparing year-over-year data for the date range June 1, 2024, to June 30, 2024. June 2024: Summer Boost: Rising Consumer Engagement The apparel sector shows strong demand compared to other industries experiencing subdued or stable demand. Despite this, all sectors saw increased consumer engagement in June. The […]
