The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike. Whether it’s online or offline, marketers bombard consumers with a cacophony of messages that overload the senses and create confusion. Therefore, it’s more important than ever to present a simple, compelling directive to guide prospects to a… Continue reading 7 Tips for Mastering Your Call to Action
Tag: branding
The Bribe or the Brand?
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it… Continue reading The Bribe or the Brand?
Branding is NOT a choice.
Brand is a term you hear thrown around a lot lately. It seems to be the latest business buzzword. Everyone wants a strong and powerful brand. And rightly so. Your brand is one of the biggest assets you have, perhaps the biggest. There is a real value that can be attached to it. And just like any… Continue reading Branding is NOT a choice.
Barbecue Three Ways
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local specialty. So how does an operator stand out from the crowd? Here’s how three of KC’s most notable eateries each deliver their own unique take on what barbecue means. Jack Stack Dresses It Up White linen… Continue reading Barbecue Three Ways
The Integrated Shopper: How well do 3 home and kitchenware brands cross channels?
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The sign of a great brand isn’t only name recognition, but the image you get in your head when you hear the name. You should immediately feel something when the name is mentioned. The best brands allow you… Continue reading The Integrated Shopper: How well do 3 home and kitchenware brands cross channels?
The Integrated Shopper: How well do 3 women’s apparel brands cross channels?
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife hates to shop. She simply refuses to buy things for herself (weird, I know). I, on the other hand, love to shop, especially for clothes (even weirder). So I end up doing all the shopping for her.… Continue reading The Integrated Shopper: How well do 3 women’s apparel brands cross channels?
How to Create a Compelling Brand Story
Every brand, regardless if they’re B-to-C or B-to-B, big or small, old or new, has a unique story to tell. Unfortunately, most brands don’t tell theirs very well. Many have forgotten where they came from, what made them special, or have drifted so far from their roots that they’ve lost track of who they are.… Continue reading How to Create a Compelling Brand Story
The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand
The art of brand building still remains a mystery to many companies. During these tough economic times, business leaders are searching for ways to grow their brands, expand their reach and influence their bottom lines. Retailers need to reach more people with more products, more often. Human nature tells us the best way to grow… Continue reading The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand
Walk the Line – What can black do for your brand?
If I were to say, “The Man in Black,” who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can the simple mention of a color bring about associations of a specific individual? Somehow, Johnny Cash was able to elevate his image beyond just a… Continue reading Walk the Line – What can black do for your brand?