• prospecting

In Catalog Marketing, Data Driven Marketing, Direct Mail, Lois Brayfield, Measuring Response, Strategy
01 Nov '22

Ready to Mail? 3 Ways to Be Sure.

November 1, 2022 / November 1, 2022 /

In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, […]

In Branding, Catalog Marketing, Cross-channel, Lois Brayfield, Strategy
05 Dec '14

The Bribe or the Brand?

December 5, 2014 / December 5, 2014 /

During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]