Oh my. I just read an article about the future of search marketing called “What Amazon Echo and…
Catalogers have a choice to make in the coming weeks. In this case, there are only two possibilities:…
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago.…
“Marketing is rapidly becoming one of the most technology-dependent functions in business.” In 2012, consulting firm Gartner predicted…
Marketing strategies and tactics are like putting a puzzle together. There are simple 100-piece puzzles that can be…
Twenty years ago, we discovered the power of transactional data. Lo and behold, it turned out that certain…
There are parts of marketing that are more scientific, like response analysis, strategic planning and tactical execution. Then,…
Understanding what goes into the adjustment of postage rates is like watching a computer wizard remotely dial into…
“Facebook Inc. is largely ruled by algorithms. But ultimately people must make judgments about what to show its…