• Marketing Analytics

Connect Data to Design In Data Driven Marketing, Lauren Ackerman
14 Nov '19

Connect Data to Design

November 14, 2019 / November 14, 2019 /

Let’s start with a something that we can all agree on: good information makes all of us smarter. And let’s take another step and agree that well-informed design tends to work harder and perform better. So far, it’s likely we agree on principle. But in practice, I still see a lot of analytics and creative […]

In Customer Research, Data Driven Marketing, Digital Marketing, Digital Strategy, Lauren Ackerman, Measuring Response, Strategy
16 Sep '19

CH-CH-CH-CH-CHANGES

September 16, 2019 / September 16, 2019 /

So…your metrics aren’t what you expected to see. It could be a sales slump (hmmm…) or perhaps an unexplained uptick – a thrilling problem to have, but you’d still like to know exactly WHAT is happening so you can keep the momentum going. Any given business model has a nearly endless number of variables that […]