• data-informed storytelling

In Catalog Design, Creative, Data Driven Marketing, Lauren Ackerman, Strategy
05 Apr '21

Knowledge-Based Creative

April 5, 2021 / April 5, 2021 /

Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what […]

In Authors, Data Driven Marketing, Geoff Wolf, Measuring Response, Strategy, Testing
12 Oct '17

Turning Tornadoes into Stories

October 12, 2017 / October 12, 2017 /

A tornado of data can be tamed to inform your storytelling and drive more sales for your brand. Follow the customer’s road, pull back the black curtain and leverage the magic of data-informed storytelling. This kind of storytelling requires the storyline AND the details to be authentic and relevant to your audience. But this can […]