PART 1 : CONTENT The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Any successful campaign, at its core, is about… Continue reading CAMPAIGN BUILDING BLOCKS
Tag: campaign
Are You Afraid of Heights?
Digital Summit is happening this week here in Kansas City, which got me thinking back to when I attended last spring. It’s a really cool conference, focused on the latest trends, technologies and best practices for staying relevant in the digital landscape. And, coming from someone who can practically fall asleep standing up, I can… Continue reading Are You Afraid of Heights?
Product Is Still King
There’s a lot of talk these days about creating a great customer experience, standing out in a crowded market, telling your brand story in a compelling way, and a mobile-first strategy. Let me be clear—ALL of these things are important. Vital, in fact, if you want to be successful. However, I’d argue NONE of them… Continue reading Product Is Still King