Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I do for a living or what does my company do. The simple answer is that I work for a marketing agency and we help companies sell their products. But I always like to add that the ‘how’… Continue reading STORIES: As told by REI, Dollar Shave Club and Guinness
Tag: brand
HATERS GONNA HATE. And That’s OK.
Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me out. Your brand can’t be… Continue reading HATERS GONNA HATE. And That’s OK.
BOYS LOVE PINK
While visiting an orphanage in Tanzania a few years ago, I realized how small my world really was. Or, at least my perspective on the world. As part of a group helping bring solar powered wells to orphanages, we filled our suitcases with toys and crafts we thought the children might enjoy. One of those… Continue reading BOYS LOVE PINK
PHANTOM RULES, SACRED COWS AND A ROASTING PAN
Once upon a time, a daughter asked her Mother why she cut the ends off the roast before putting it into the oven. “Because that’s how my Mother taught me,” she answered. Curious, the girl asked her Grandmother why this trick made a better roast. “Well I’m not sure, but my Mother taught me to… Continue reading PHANTOM RULES, SACRED COWS AND A ROASTING PAN
Should Your Brand Take a Stand?
There’s an old saying in marketing: never mix branding and politics. It’s good advice, as mixing the two is usually a zero sum game. No matter what position you take, it’s likely that just as many people will agree as disagree. And yet, every day, more companies are wading into the political and social waters.… Continue reading Should Your Brand Take a Stand?
When it Comes to Price, Perception Matters
As consumers, we typically look for value – that perfect combination of quality and price – when we make a purchase. Most of us have a favorite retailer or group of retailers, and today’s hyper-competitive, information-driven marketplace allows us to easily compare prices across multiple retailers and channels. A recent study by Bain & Company… Continue reading When it Comes to Price, Perception Matters