• Moore & Giles

Moore & Giles Seven Hills Collection

The Challenge: Reawaken a legacy leather line — and reintroduce it as a modern-day story of American craftsmanship, character, and meaning.

SOLUTION

We brought Seven Hills back to life with a story-led ad campaign built around heritage, honesty, and handcrafted excellence. Every touchpoint — from voice to visuals — spotlighted what makes the collection special: American-made leather goods, crafted in small batches, with history in every stitch. With a refreshed identity, elevated catalog design, and messaging rooted in the values of local, limited, and lasting, we reintroduced Seven Hills in a way that felt authentic, nostalgic, and built to endure.

A LEGAGY RECLAIMED

RESULT

The creative drove immediate new customer acquisition, achieved and exceeded forecasted demand, and resulted in strategic ‘waitlisting’ for specific high-revenue / high-margin products.

History in Every Stitch overlaid on high quality leather bag.
Seven Hills Catalog Cover showing craftsmanship
Seven Hills Ad Campaign Digital
Seven Hills Catalog Design
Seven Hills Catalog Design 2
Seven Hills Catalog Design
Messaging Direction for Seven Hills ad Campaign
Sample Catalog Spreads for Seven Hills Ad Campaign
Seven Hills Ad Campaign
Seven Hills Campaign Assets
Seven Hills Ad Campaign Digital
Seven Hills Ad Campaign