Kansas City is known for its barbecue, and there are plenty of places to indulge in this local…
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social…
As I began writing this column, I was immediately struck by one of the words in the deck.…
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological…
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the…
What’s in a name? When it comes to the three brands I’ve looked at this month … everything. The…
We are in the midst of a true paradigm shift. Consumer behavior suggests consumers want to be more…
Over the past season, we have been looking at many data-driven elements, including the data itself and the…
Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing…
