J.C. Penney is joining the ranks of legacy brands that have gone stale but willing to change the…
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue…
As we all know, it is imperative to stop consumers and get their attention before we can influence…
The art of brand building still remains a mystery to many companies. During these tough economic times, business…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew…
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But…
If I were to say, “The Man in Black,” who would you think of? If you’re a music…
