“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…
6 better ways to drive conversion in direct mail and print Customers … why don’t they just do…
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife…
“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging…
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
Thousands of advertisers clamor for consumers’ precious time each day. These messages bombard their eyes and ears, each…
Almost every marketer introduced a QR code, or at least toyed with the idea, in 2011. But have…
