Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing…
“Data” has become the darling of the marketing world recently as information technology and database marketing really hit…
6 better ways to drive conversion in direct mail and print Customers … why don’t they just do…
On an episode of AMC’s “Mad Men,” the irascible and ubiquitously intoxicated Roger Sterling prods the precocious Peggy…
Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
No, I’m not a woman. But I do shop for women’s clothing. Huh? Let me clarify. My wife…
“Big Data” is a buzzword these days. More importantly, under the hood there have been new data emerging…
For most merchants, online marketing offers a more favorable return on investment than offline marketing. In addition, it…
Thousands of advertisers clamor for consumers’ precious time each day. These messages bombard their eyes and ears, each…
