Join us for our new series: Omnichannel Marketing. Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it? What are you going to say? In those precious few seconds, when you finally have their attention, […]
Omnichannel Marketing Part 2: Why You Should Do It Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of […]
“We must also stop looking at recycling as an excuse for excessive consumption and remember the other R’s that come first: reduce and reuse.” – Sappi, Rethinking Recycling We are super proud to be owned by a brand who believes in sustainability. MIDLAND has partnered with the World Land Trust, and their exciting Carbon Balanced […]
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
Customer Loyalty Part 8: Know Your Customer We spend a good deal of our marketing efforts incenting customers to be loyal to us; to be our brand advocates. But doesn’t loyalty go both ways? Don’t we, in turn, need to demonstrate our commitment to our customers? It’s a two-way street, after all—a dialogue. One way […]
Customer Loyalty Part 7: Post Purchase “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” YouGov customer survey Get it Right, Drive the Next Order So many businesses don’t do nearly enough to greet a customer warmly, and give […]
Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot these days by brands and marketers alike. While all three of these terms, and the sentiments they carry, are often used as empty platitudes or attractive phrases to sprinkle in an ‘About Us’ page, in their best […]
Customer Loyalty Part 5: Mistakes “People who had a bad experience with a brand, but the brand fixed it, are more loyal than customers who never had a problem in the first place.” Leonia Brown, Qualtrics Head Experience Management (XM) Scientist One of our clients challenged us this week to find a way to call […]
