In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend.…
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it…
Ecommerce has been changing at digital speed since it showed up in the marketing world 25 years ago.…
(No, not you. Your catalog!) If you haven’t heard, the United States Postal Service has increased the piece…
Forget going to the gym more often or eating better or any other resolutions you’ll abandon by mid-February.…
Human beings have an attention span of 8 seconds. We don’t read anymore. We scan. Brands usually say…
I’m asked to critique catalogs on a regular basis. Assessing catalog design is important, and I’m of the…
Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more!…
Understanding what goes into the adjustment of postage rates is like watching a computer wizard remotely dial into…
