As 2018 came to a close and I archived my work for the year, it quickly registered that…
We took a holiday hiatus here at J.Schmid. It was a chance for everyone to take stock of…
Well, it’s a new year and, according to the experts, retail in 2019 will be driven by new…
What’s worth more than topline sales? Ask J.Crew, who just killed two of its fashion brands and accepted…
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do…
People don’t like to be sold to. Too many brands only sell; they only try to convince people…
It occurred to me the other day while I was noodling email subject lines (trying to eke out…
Lee Clow is a titan of the advertising industry, an undisputed creative heavyweight. As the global director of…
There’s an old saying in marketing: never mix branding and politics. It’s good advice, as mixing the two…
