WHAT IS THIS COOL NEW TECHNOLOGY CALLED “PRINT?”
Take a quick look at a video clip from a session at the recent NEMOA conference in Boston. I was asked to weigh in on my thoughts on print. This was my response…
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YOUR 5-MINUTE BRAND GUT CHECK
Think Different. Just Do It. Because you’re worth it. Each of these slogans are just as brilliant now as they were when they first arrived on the scene. One of the many reasons they have stood the test of time is because they are aspirational, but still relevant to each and every one of us. […]
HEY MILLENNIALS, IT’S ALL YOUR FAULT
American cheese Bars of soap Applebee’s Top sheets Mayonnaise Straws CDs Shopping malls Network TV Gillette razors Phone conversations Hooters Diamonds Napkins What do all of these things have in common? According to various media reports over the past few years, they’re all being killed by Millennials. The audacity! The gall! How could this generation […]
ROI RALLYING CRY!
Investing in creative pays. It has to be executed and managed well, and there are a lot of moving parts. But when they all come together, it pays (in cash). Increasingly, creative decisions are influenced by CFOs attempting to manage financial metrics for CEOs and board members. Often, the C-suite folks look at capital and […]
STORYTELLING WHILE SELLING: 3 Tips for Email
It’s no secret that B2C email as a channel is largely driven by promotions. Subscribers often sign up for the welcome offer and then stay in for the deals. BUT, that doesn’t mean it isn’t also a great opportunity for brand building, relationship reinforcement, and telling brand and product stories. Let’s explore some ways that […]
The Three Questions Every Company Should be Asking Their Customer Right Now!
I recently read an article about America’s most hated companies. Every year, 24/7 Wall Street publishes a list that invariably includes companies from the pharma, communications, travel, banking and retail sectors. Companies know a good reputation is vital to a company’s health and success. And yet they often overlook one of the simplest tools to […]
Catalogers: Pioneers in Marketing Technology
Catalog marketers have been combining marketing with technology (MarTech) since the Internet was moving on 14.4kb modems. Let’s explore how catalogers pioneered this movement and are still leaders today. Catalogers discovered the raw power of large amounts of transactional data, and became the early adopters of scoring models. Catalogers developed models and still lead the […]
PHANTOM RULES, SACRED COWS AND A ROASTING PAN
Once upon a time, a daughter asked her Mother why she cut the ends off the roast before putting it into the oven. “Because that’s how my Mother taught me,” she answered. Curious, the girl asked her Grandmother why this trick made a better roast. “Well I’m not sure, but my Mother taught me to […]
Enough with the “Templates” already!
Once upon a time, in the land of Catalog Design, there lived a monster named “Templates.” This beast sucked the creativity out of the village of designers and wiped out an entire generation of innovative spreads. Its goal was to make all catalog pages look the same and remove any sign of brand uniqueness or […]