J.Schmid’s internal branding group (Bonfire5), recently rebranded an apparel company based in St. Croix. Lori Hirons, the founder…
Dollar Shave Club was the first one I remember. In 2012, just a year after they launched the…
Serious car accidents spiked by 17% the Monday after the switch to Daylight Saving Time, proving that even…
There’s a lot of talk these days about creating a great customer experience, standing out in a crowded…
Lois Brayfield, J.Schmid CEO, and Debbie Roth, Japs-Olson Company VP Sales & Marketing, offer their take on the…
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about…
Seriously, learn to direct your creative efforts like a rock star. Mick Jagger knows about the creative process.…
Does your brand stand for something? Is it more than just products and services? Does your brand have…
As consumers, we typically look for value – that perfect combination of quality and price – when we…
