Do Consumers Want Fewer, Better Things? Or More Options? In this edition of Burning Questions, we asked 250 consumers a deceptively simple question: Which feels more true for you most of the time:“I’d rather have fewer, higher‑quality pieces,” or“I’d rather have more options, even if quality is just okay”? Why? The answer was clear: 74% […]
Tag: marketing
Marketing KPIs: November 2025 Trends
Retailers delivered strong November results. Sessions rose 8.3%, orders 6.2%, and demand 10.4% year-over-year. Despite surveys signaling cutbacks, consumer spending proved resilient.
Marketing KPIs: October 2025 Trends
Q4 started strong for retailers and DTC brands. October sessions, orders, and demand rose year-over-year, supported by early holiday shopping. Nearly half of consumers planned to start shopping before November.
Marketing KPIs: September 2025 Trends
September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many home retailers and brands with high average order values saw growth. In contrast, apparel and specialty brands saw flat or modest declines, reflecting continued softness in discretionary spending.
Marketing KPIs: August 2025 Trends
Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose by 4.78%, while orders and overall demand increased by 2.00% and 1.89%, respectively, compared to the same period last year.
Marketing KPIs: Labor Day Weekend 2025 Trends
Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance.
Marketing KPIs: July 2025 Trends
Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains in orders and demand were more modest. Many home and outdoor brands saw orders and demand up, while growth for apparel was more tempered.
Marketing KPIs: June 2025 Trends
Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders (+1.43%) and overall demand (+1.58%), underscoring persistent challenges in driving conversions.
USPS Rolls Out 10% Discount for Catalog Mailers
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The… Continue reading USPS Rolls Out 10% Discount for Catalog Mailers