Retailers delivered strong November results. Sessions rose 8.3%, orders 6.2%, and demand 10.4% year-over-year. Despite surveys signaling cutbacks, consumer spending proved resilient.
Tag: marketing
Marketing KPIs: October 2025 Trends
Q4 started strong for retailers and DTC brands. October sessions, orders, and demand rose year-over-year, supported by early holiday shopping. Nearly half of consumers planned to start shopping before November.
Marketing KPIs: September 2025 Trends
September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in the latter half of the month. Many home retailers and brands with high average order values saw growth. In contrast, apparel and specialty brands saw flat or modest declines, reflecting continued softness in discretionary spending.
Marketing KPIs: August 2025 Trends
Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by a strong performance in August. Sessions rose by 4.78%, while orders and overall demand increased by 2.00% and 1.89%, respectively, compared to the same period last year.
Marketing KPIs: Labor Day Weekend 2025 Trends
Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance.
Marketing KPIs: July 2025 Trends
Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and back-to-school promotions. Sessions increased +7.15%, however gains in orders and demand were more modest. Many home and outdoor brands saw orders and demand up, while growth for apparel was more tempered.
Marketing KPIs: June 2025 Trends
Engagement was up in June, with sessions rising 9.29% year-over-year, reflecting sustained consumer interest. However, this growth in traffic translated into only modest gains in orders (+1.43%) and overall demand (+1.58%), underscoring persistent challenges in driving conversions.
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Marketing KPIs: May 2025 Trends
Retailers experienced encouraging year-over-year growth this May, with increases in sessions, orders, and overall demand. These trends point to heightened consumer interest and engagement across many brands compared to the same period last year. However, this increase in engagement did not translate into proportional sales growth. Conversion rates declined for many, with a particularly noticeable dip in the days following Memorial Day.